Atmayatra

The green and intoxicating notes of the Chiribasa Valley, lost among the peaks of the Himalayas and near the sources of the Ganges, blend in the air to create a spontaneous, spicy incense. This is the inspiration for Atmayatra, a name composed of two Sanskrit terms Atma (soul) and Yatra (pilgrimage), which seeks to evoke a pilgrimage of the soul. The sumptuous green notes of holy basil tulsi and cannabis, plants that grow freely in the landscape of northern India, mix with the muddy smell of the Ganges River. The result is sun-baked aromatics washed by Himalayan storms, not “comfortable” or simple, but always memorable.

The Illuminata Collection is distinguished by their bottles’ photoluminescent caps. Light absorbed during the day glows in the dark of night, representing the occult mystery conjured by the fragrance.